My goal is to turn a mere vision

into impactful reality

My goal is to turn

a mere vision

into impactful reality

My goal is to turn

a mere vision

into impactful reality

Hi, I’m Daiana! Senior Product Designer crafting mobile/web products.

I’m flexible, skilful and addicted to challenges.

Hi, I’m Daiana! Senior Product Designer crafting mobile/web products.

I’m flexible, skilful and addicted to challenges.

Hi, I’m Daiana! Senior Product Designer crafting mobile/web products. I’m flexible, skilful and addicted to challenges.

My journey began back in 2018. And it’s

a small portion of my latest work

My journey began back in 2018. And it’s a small portion of my latest work

My journey began back in 2018. And it’s a small portion of my latest work

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Increasing the usage of multiple use cases for screening questionnaires

Phenom // B2B // Web

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Increasing the usage of multiple use cases for screening questionnaires

Phenom // B2B // Web

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Increasing the usage of multiple use cases for screening questionnaires

Phenom // B2B // Web

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Driving conversion growth by expanding assortment

Silpo // B2C // Web + Mobile

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Driving conversion growth by expanding assortment

Silpo // B2C // Web + Mobile

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Driving conversion growth by expanding assortment

Silpo // B2C // Web + Mobile

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Reducing interview preparation time with an Interview Assistant

Phenom // B2B // Web

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Reducing interview preparation time with an Interview Assistant

Phenom // B2B // Web

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Reducing interview preparation time with an Interview Assistant

Phenom // B2B // Web

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noise

You can also hear from me

You can also hear from me

Kyiv UX Meetup #40

Kyiv UX Meetup #40

The value of the web in a mobile-first product

The value of the web in a mobile-first product

That’s why web is often about trade-offs and close collaboration with the SEO team, marketing, and the content team. It’s about finding the balance between high traffic and high conversion. This challenge isn’t always....

Watch now

Watch now

Watch now

Who am I behind the screen?

Who am I behind the screen?

I think because my profession is digital, I prefer an offline lifestyle outside of work. I love travelling and I’ve already visited 16 countries.

I like reading paper books and sometimes can’t fall asleep because I can’t resist finishing the story.

I do yoga. And learn a lot about neurobiology and how to reach inner calm.

I love food. I like looking at it, eating it, cooking it, and taking photos of it. I even have a food blog on TikTok.

I think because my profession is digital, I prefer an offline lifestyle outside of work. I love travelling and I’ve already visited 16 countries.

I like reading paper books and sometimes can’t fall asleep because I can’t resist finishing the story.

I do yoga. And learn a lot about neurobiology and how to reach inner calm.

I love food. I like looking at it, eating it, cooking it, and taking photos of it. I even have a food blog on TikTok.

What others say about me

"Daiana is one of the best designers I know, and I consider myself fortunate to have worked with her on the same team for almost 2 years. Her designs are not only intuitive and precise, but also aesthetically appealing and modern.

I particularly appreciate Daiana's curiosity, her enthusiasm for learning new things, and her quick grasp of concepts."

Emma Thoma

Sr. Product Designer at Phenom

"Daiana is incredibly systematic and knows how to structure complex information in a way that just makes sense. This was especially clear in projects where stakeholder management was critical — she navigated multiple dependencies, opinions, and constraints with confidence and clarity.

On top of that, her UI skills are top-tier. Silpo is still using many of her concepts and ideas in ongoing updates — even after she’s moved on."

Olha Melkozerova

Product Designer at Ruut

“I had the pleasure of working with Daiana Dziublyk on the design of the Silpo website. Daiana showcased exceptional professionalism, creativity, and a deep understanding of user needs. Her ability to create an intuitive and visually appealing interface significantly enhanced the user experience of Silpo’s online supermarket.”

Eugene Rusakov

Front-End Tech Lead at Silpo

"Excellent problem-solver with sharp attention to detail. She approaches design with a B2B growth mindset - optimizing for activation, conversion, and enterprise adoption. Her feature audits were strategic and always tied to business impact."

Olena Zhukova

Sr. Product Designer at LOKO

"Daiana is a talented designer with a strong sense of UI and composition, always considering both user and business context in her work. I especially valued her design feedback - it was always thoughtful structured and very useful for me.”

Arina Serhieieva

Sr. Product Designer at LOKO

What others say about me

What others say about me